Radar Detector :: Speeding Driving Technology Essays

Radar Detector Every person has a tendency to speed while they are driving. But most people still drive slowly because nobody wants to get a speeding ticket. But now, during the development of technology, people invented something called the radar detector, which can avoid you from getting caught while you are driving over speed. In this paper, I want to talk about the Passport 8500 X50 comparing to the Valentine One and Bel 985, which is known as the world’s best radar detector. Before trying to discuss this detector; it is important to know either the history of the radar detector or the difference of the police signals. Escort, the name of the organization that manufactures different varieties of radar detectors, developed passport 8500 X50. They have also developed Solo S2 (the best wireless radar detector) and Passport 7500 (cheaper, but has lower quality than Passport 8500). The use of radar detectors is prohibited only in Washington DC and Virginia. Any other states in the United States accept the use of radar detectors. This company has maintained its existence in the radar business for about 25 years. At first time, radar was used to tell a driver when construction was in the way of the driver so the driver could drive carefully. But nowadays, many road constructions don’t give off the signal to the radar detector and the driver uses the radar detector not to avoid the construction but to avoid the police. There are many different types of signals in this world, but only three signals that police use to detect speed. There are X, K, and Ka bands. The first signal that police used was the X band. It was used until the mid-1970s. Police of Ohio and New Jersey invested a lot of money in X band radar so even now; most police in those states still use this band. The second band is K band which was invented in 1976. Its frequency is twice as long as the X band. It means the accuracy is better in K band. The last band is Ka band. It has a better frequency than all other bands. Nowadays, the use of Ka band is relatively high. Most police use this band to catch people speeding. Passport 8500 X50 operates at X band in a frequency 10.525 GHz  ± 25 MHz, at K band in a frequency 24.

Case Study Nivea

Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean, fresh, and natural it has become a timeless product recognized by its blue tin and white type face.Its first introduced NIVEA Creme in 1912, and became the base of their brand and was known as the â€Å"caretaker† of skin. For most of the lifespan of NIVEA Creme it was essentially the sole competitor in the face cream market, and so the consumers were able to get to know the brand and develop a close relationship to the brand. It did not face competition until 1960 when another German company launched Creme 21. Although it was an identical product to NIVEA’s Creme, Creme 21 was backed by a large amount of advert ising aimed at the mass market.It is through this competition that NIVEA was forced to evaluate their business strategy and brand image. While they were happy that their brand image was recognized and understood by the market, they were shown how their brand had an â€Å"older† image and was not viewed as young, dynamic, and modern like the new competitors were. NIVEA’s decades of branding and assimilation into the everyday lives of its consumers had built the equity for them that allowed them to maintain the market advantage for as long as they have.It is this brand equity they had built over so many decades that had allowed them to adjust their branding strategy. Though sales of NIVEA Creme had become stagnant, the company developed a strategy which was twofold and allowed for stabilizing the market position of NIVEA and expands the strength of NIVEA Creme by transferring its brand equity to other product classes. NIVEA wanted to preserve their reputation for skin ca re and the market position for NIVEA Creme while it was also differentiating it from the competition.To do this they realized that while most ads showed NIVEA products being used, they had never directly specified the products benefits. By addressing these product benefits they are negating the competitor’s claims. The second portion of this plan was to introduce new products. They targeted new and growing market segments in which they could extend the NIVEA brand. They wanted to use these to compliment and broaden the meaning of the NIVEA brand name and use the equity already gained by NIVEA Creme.This theme is carried through the brand hierarchy as well. A set of seven different criteria was set to ensure that all products reflected the desired NIVEA brand image and were consistent with the philosophy of providing high quality skin care products. NIVEA Creme was considered the company’s most important product because it established the brand and its identity. Sub-bra nds have the advantage of advertising the mother brand, establishing brand loyalty across multiple segments, and monopolize the market from competitors.The problem with sub-brands is that they can have a negative impact or take away from the sales of the mother brand. â€Å"The role of the sub-brands was to continue to cater to specific skin care and personal care needs of their target market segments and contribute back their particular product class associations to reinforce and elaborate on the image of NIVEA as a skin care specialist. † With this direction NIVEA should operate under an umbrella ad for all of their products.An umbrella brand essentially covers diverse products which are more or less related to each other, and with NIVEA’s small advertising budget, this would be the best way to maximize their marketing efforts with different product categories all carrying the NIVEA brand name. The umbrella strategy also fits in with the NIVEA Creme advertising becau se with their values of timeless, ageless, motherhood and happy family; honesty and trustworthiness and the product benefits of mildness and quality they can transfer all of these core brand qualities through the NIVEA name to its sub-brands.The problem that NIVEA had was that all of their sub-brands were being handled as separate advertising plans, while they all were in line with the core values; they did nothing to incorporate each of their branding strategies together. By using the umbrella branding strategy they can bring all of their products under one name and make a more cohesive branding strategy that will benefit all of their sub-categories.One thing that I believe is holding the NIVEA brand back is that they are so focused on not losing touch with the original product of NIVEA Creme, when really they want to hold onto the core values which came with it. I believe they need to look at the market strategy and implement the core values that were derived from this original pr oduct but also look at the market and see if they are still being successful. If not, then they need to re-evaluate NIVEA Creme’s placement in the market and see whether or not it should be dropped or downgraded in their grand scheme market and advertising strategies.

Analysis Of The Study Of American Literature - 907 Words

An Analysis of the Study of American Literature American Literature is a common subject that every American citizen is exposed to throughout elementary school, high school, and college. The study of American Literature is integral with American History – the two subjects, although distinct, are often intertwined into a hybrid form. This hybrid subject usually focuses on literature with historical significance, rather than significance to the beliefs and ideals of our society as a whole. In upper-level courses, a study of American Literature is more prominent, focusing on texts that have an impact on our society or give us a glimpse into the lives and emotions of those in early America. One of the most important pieces of American Literature is one that we are all familiar with as it does hold a historical significance – the Declaration of Independence. Another such example of great American literature that holds significance in our society, although it is one that is mu ch lesser known, would be the Autobiography of Benjamin Franklin. The study of literature in and of itself makes known the ideals, beliefs, and the foundations of any society. A society without literature is one without culture – one without a lasting impression over the course of its existence. Without a culture, what is the purpose of the formation of countries, a human identity, and the declaration of beliefs as a society? In accordance with the definition of literature, American literature imparts how anShow MoreRelatedThe Discipline Of American Studies Essay1676 Words   |  7 PagesThe discipline of American Studies is focused on exploring and understanding power, American society, culture, and related attitudes and behavior. 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